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A sneak peek at Denmark’s ‘second city’, Aarhus

Aarhus is Denmark’s second major city after its capital, Copenhagen. But it’s secondary only in size.

The small metropolis on the Jutland Peninsula (mainland Denmark) is fast becoming a central hub for meetings, conferences and exhibitions. Considerable city investment has seen new apartments, hotels, restaurants and conferencing facilities spring up across the city over the past few years and welcome more delegates than ever.

Recently, Aarhus announced it will be opening the brand new Aarhus Congress Centre in 2023 to increase its meetings and incentive offering alongside its already reputable facilities.

The city boasts more than 3,000 guest rooms, 100 restaurants, is easily walkable and in true Danish style, provides excellent infrastructure for cycling. The condensed size of Aarhus means conferences with large numbers of delegates can spread across the city, utilising different venues for the same event.

Aarhus is also stacked in culture and was named as the European Capital of Culture in 2017. The city boasts several art and history museums. Perhaps the most iconic museum in Aarhus is the ARoS Aarhus Kunstmuseum, recognisable for its panoramic rainbow walkway which tints the city in colour.

There’s also a Viking museum, an open-air museum showing Danish life from 1840 to 1970 and the Steno Museum, perfect for curious young scientists.

Many of the museums and galleries also double up as meetings venues and are well suited to host pre-dinner cocktail events and small gala dinners.

The Aarhus Convention Bureau has a wealth of information about the city’s meetings and incentive offering and the dedicated team are available to help with everything from enquires to assisting with the bidding process and securing support from institutions and businesses in the city and region.

To discover more about Aarhus and what it can do for your event, be sure to check out the Aarhus Destination Itinerary in September’s issue of Meetings and Incentive Travel.