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Legendary automotive events

Legendary automotive events

Monaco and Monte-Carlo SBM – the perfect partnership

Arguably the most iconic and glamorous location for motoring in the world, Monaco is the ideal destination for any automotive event.

The glittering Principality is intrinsically linked with the motor car thanks to its strong history with the Formula 1 Grand Prix and its circuit through the city’s streets. This together with the Monaco Grand Prix Historique, Monaco ePrix, for electric vehicles, plus its many prestigious motoring clubs - including those of Porsche, Ferrari and Rolls Royce as well as the Automobile Club de Monaco - mean all things vehicular is something of a passion here.

Ideal for driving events

With Monaco’s stunning geographical location between the sparkling sea and mountains, its 300 days of sunshine a year and stunning winding driving routes ideal for test drives, it has long been popular for all manner of automotive events. The Paul Ricard, Luc-en-Provence and Lombardore motorsport racetracks are less than three hours’ drive from the Principality.

The Principality’s passion for motoring means event organisers will find all the necessary infrastructure for parking, car washing and electric charging points.

In the heart of Europe and just 30 minutes from Nice International Airport, it is easy to get to from anywhere.

Monte-Carlo SBM: A resort dedicated to prestigious events

Drawing on many years of experience of hosting test drives and reveals for new cars and motorbikes, Monte-Carlo Société des Bains de Mer is your dream partner offering packages to suit every requirement and a quality of service that never disappoints. And with the global pandemic forcing event organisers to look at new ways of hosting events, Monte-Carlo SBM provides plenty of inspiration for outdoor venues. Here are a few ideas:


Place du Casino & Terrasses du Casino

In the heart of Monaco, between the Casino de Monte-Carlo, the Hôtel de Paris Monte-Carlo, the Café de Paris Monte-Carlo and the Jardins des Boulingrins, the Place du Casino is one of the most glamorous and Instagramable exhibition spaces in the world. Recently transformed into a modern, open and pedestrianised space, it is the perfect spot for visitors to move freely around new models. The Terrasses du Casino, between the Mediterranean Sea and the Opéra Garnier Monte-Carlo, also has the capacity to host large outdoor events.


Hôtel de Paris Monte-Carlo

This exceptional luxury hotel offers unique exhibition spaces such as the terrace of the Salle Empire, which can host up to 500 guests for a fashionable cocktail party. The spacious Princess Grace Diamond Suite lends itself to more intimate but equally prestigious events while its gardens offer another sumptuous setting overlooking the sea.


Hôtel Hermitage Monte-Carlo

The gorgeous Hôtel Hermitage Monte-Carlo provides a Belle Epoque backdrop to showcase vehicles. Its Square Beaumarchais is the perfect spot for exhibiting premium models, as is the Terrasse Excelsior, with the sea and palm trees providing the decor. The vast Midi Terrace opposite the Palais Princier overlooks the port, offering a magnificent panorama for an outdoor presentation.


Monte-Carlo Bay Hotel & Resort

From the Hotel’s forecourt and the terraces beside its sandy lagoon to the paths leading up to the Mediterranean gardens, the Monte-Carlo Bay Hotel & Resort provides a whole host of opportunities for exhibiting vehicles. With its view over the Bay of Monaco, the hotel offers an exotic break for guests and visitors. This photogenic setting is perfect for Instagram and professional photoshoots. With parking, facilities to fully charge electric vehicles in 1-2 hours and even transport by crane from Jimmy’z car park, everything has been thought of. With 1,000 sqm, a retractable roof and state-of-the-art integrated technology, the Salle des Étoiles at the Sporting Monte-Carlo is another stunning venue.


Monte-Carlo Beach & Villa La Vigie

With a private beach, a vast terrace beside the Olympic-sized pool, palm trees and the sea, the outdoor exhibition spaces at the Monte-Carlo Beach promise unforgettable events. The car park is available for private hire and features electric charging points and a car wash. And in the hills nearby lies the truly exceptional Villa la Vigie. One of the most iconic properties on the Côte d’Azur, its terrace is perfect for displaying vehicles in a chic and intimate atmosphere.


One Monte-Carlo Conference Centre

In addition, the new venue in town, close to the Place du Casino, offers a lift accommodating vehicles of several tonnes, significant capacity and a highly customisable design.


An exclusive destination offering a wealth of activities

In addition, companies choosing Monaco and Monte-Carlo SBM can offer their guests access to the Resort’s many activities including the casino, golf, spa, tennis, watersports and exquisite gastronomy at its many fabulous restaurants.

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