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We need to manage expectations! M&IT Talks to Jane Longhurst

Do event professionals need to manage their expectations around the government’s timeline for reopening?

According to Meetings Industry Association chief executive Jane Longhurst – yes, they do.

Longhurst joined M&IT editor Paul Harvey to chat about why June 21 might not be the grand return we’re all hoping for, what the Covid-19 recovery will look like for event planners and the role of trade associations in the current crisis.

“We all think that we will be open fully with no mitigations and I want to manage expectations. I don’t think it’s going to be like that. Some of those dates may well slip. It’s totally subject to the four tests, and if the pilots are successful…”

Listen now:

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