VisitBritain launches We’re Good To Go industry safety standard

To ensure a nationwide standard-led approach to reopening the UK’s visitor economy, VisitBritain has launched the ‘We’re Good To Go’ industry standard and supporting mark. 

VisitBritain, which consists of VisitEngland, Tourism Northern Ireland, VisitScotland and Visit Wales hopes the consumer mark will provide a ‘ring of confidence’ for tourism and the wider hospitality industry as the UK works towards reopening.

The ‘We’re Good To Go’ industry standard and supporting mark is free to apply for and means businesses can demonstrate that they are adhering to the respective Government and public health guidance in the country they are based in.

“We want visitors to be able to enjoy their holidays and to support businesses to be confident they have the correct procedures in place,” VisitEngland director Patricia Yates said.

The Meetings Industry Association (mia) has declared its full support for the campaign in conjunction with its own, recently enhanced AIM Secure accreditation and encourages event venues to apply for the consumer-facing ‘We’re Good To Go’ certification.

“The mia is delighted to support the ‘We’re Good To Go’ self-certification scheme and assist the sector in accessing the new standard,” mia chief executive Jane Longhurst,  said.

“It is imperative that we, as an industry, meticulously plan and play our part in actively demonstrating the high standards of compliance and hygiene in which we operate to rebuild consumer confidence.”

How to apply:

To obtain the mark businesses must complete a self-assessment through the online platform including a check-list confirming they have put the necessary processes in place, before receiving certification and the ‘We’re Good To Go’ mark for display in their premises and online.

Businesses across the UK are assessed according to their respective national guidance including the social distancing and cleanliness protocols that must be in place. In England businesses align with the UK Government’s official guidance for the sector including ‘Working Safely during COVID-19: Visitor Economy’. An ‘alert’ system ensures that businesses signed up to the standard are notified of any changes to the official guidance. A call-handling service provides support and assessors would also carry-out random spot-checks to ensure adherence.

The scheme has been developed in partnership with Tourism Northern Ireland, VisitScotland and Visit Wales to ensure a standard-led approach across the UK with input from more than 40 industry bodies including UKHospitality, the Association of Leading Visitor Attractions, the British Holiday & Home Parks Association, the British Beer and Pub Association and the National Caravan Council as well as destination management organisations across the country.

The self-assessment includes specific guidelines for sectors including accommodation, visitor attractions, restaurants and pubs, business conference and events venues and tour and coach operators with signposting to further industry and trade association guidance as required.