Virtually Live London welcomes 160 buyers in all-virtual fam trip

More than 160 buyers attended Virtually Live London, the industry’s first virtual fam event. Virtually Live is a series of online events providing organisers, agents and buyers the opportunity to ‘visit’ a destination remotely.

Attendees from as far as Singapore and the West Coast of the US got to take guided tours around over a dozen London venues during the two-day event. The tour even took viewers on virtual trips between venues to familiarise them with the surrounding area and transport links.

Attendees included well-known agencies such as Amex GBT, Trinity Event Solutions, Conference Care; booking teams from online agencies such as eve, HireSpace, HeadBox, Canvas Events and Venue Search London, as well as event managers from a range of companies including Financial Times Live and Dods Group.

The format saw venue managers personally showing viewers around their venues followed-up with a Q&A session. After a positive reaction from the industry, Patch plan to host a second edition of Virtually Live and is currently accepting suggestions on their next theme.

Jenni Sannia, venue sourcer of Amex GBT agency, said: “It was a great way to familiarise with 13 venues and get to know venue managers, I can see this being a great tool for people wanting to view venues from other cities and/or countries without the hassle of travel. I think this format has a future due to the ease and speed it allows attendees to visit venues and become aware with their capabilities.”

Jackson Clark, MD of Patch, said: “We launched this to bring venues and event organisers together at a time when it would otherwise be impossible to conduct site visits, but what really struck me was the appeal of togetherness. Any buyer could visit any of the presenting venues’ online and look at their virtual tour any day of the week. What brought 150 people together was the feeling of community spirit and the privileged position of being shown around by the venue manager, benefitting from their insight and experience of the venue.”

To register your interest in future Virtually Live events or to suggest the next theme, please contact Patch at