UK Conference and Meeting Survey launches 25th edition
Venues are being urged to get involved with the 2018 UK Conference and Meeting Survey (UKCAMS).
Now in its 25th year, UKCAMS has a focus on the value and volume of the market and the performance of meeting venues. It also highlights key market trends identified by venues.
This year’s survey includes, for the first time, a new section on the targeting and securing of international events by UK venues.
The research is being carried out by Tony Rogers of Tony Rogers Conference & Event Services and Richard Smith of RJS Associates.
Rogers said: “The UKCAMS research has a proven track record as a source of reliable and robust information and market intelligence. It helps venues and destinations, as well as other industry stakeholders, to understand the latest and emerging trends in order to target their marketing and investment decisions to greatest effect. UKCAMS also plays a key role in highlighting the significance and value of the conference and meetings sector to the national economy.”
Kerrin MacPhie, head of business events at VisitBritain, added: “VisitBritain is pleased to be supporting this research which will help with understanding the current level of activity by UK venues. It is good to see, this year, a focus on how venues are interacting with the international market.
“I would urge venues from across the UK to take part in the survey, as research such as this helps in ensuring Britain remains competitive in the global marketplace.”
All UK conference and meeting venues are being encouraged to participate in the UKCAMS research. Those venues completing the questionnaire will receive a complimentary, personalised report. The online questionnaire can be accessed at: https://www.surveymonkey.com/r/UKCAMS-2018
VisitBritain is the principal sponsor of UKCAMS 2018. Other sponsors include: IMEX Group, venuedirectory.com, Visit Guildford for Business, Hiscox Event Insurance and Glasgow Convention Bureau.
Further details of the research are available on the dedicated website: https://www.ukcams.org.uk
Published Date: 07/02/2018