Turkey is still trendy, according to M&IT Christmas survey
The recent M&IT “Is turkey still trendy?” survey completed by corporate event planning agencies on the topic of Christmas events, found that clients are still requesting traditional Christmas food at parties.
In a time when experiential events seem to be outdating the traditional party format, it’s worth noting that some aspects remain very much the same.
Alongside traditional Christmas party menus, agencies also revealed that clients are still requesting city-centre venues, as opposed to second-tier destinations and confirmed that Thursdays and Fridays in December remain the most popular dates to hold Christmas events on.
However, new trends surfaced from the survey responses as one respondent added that while traditional themes are still prevalent, the agency has seen an increase of clients requesting bowl and street food style vendors, “something a bit different, for example, a dessert cart or self-service.”
However, perhaps most surprisingly of all, is that Christmas party budgets haven’t dropped since 2018.
Despite a weaker pound and Brexit uncertainty, corporates don’t seem to be depriving their employees of a Christmas party, with 40 per cent of surveyed agencies claiming companies are still willing to pay between £60 and £90 per person.
However, 20 per cent of survey respondents said they have noticed a rise in companies asking employees to pay for themselves.
While some aspects of the office Christmas party remain unchanged, survey respondents reported a decrease in traditional entertainment such as bandeoke, interactive entertainment whereby guests sing with a live, professional band.
“We’re getting more requests for themed parties, DJs and bands as entertainment at parties,” said one survey respondent.
Other requests for entertainment included having a photobooth at the venue which ties in with an emerging trend in clients wanting even more Instagrammable options.
In conjunction with a wider positive industry trend, 40 per cent of survey respondents said their client’s had shown a concern for how their Christmas parties would impact the environment, while 20 per cent said they weren’t sure if this was a concern for the client.
One respondent added that their client was looking for ways to donate uneaten food to charities, in a bid to lessen the environmental impact of their Christmas party.
Published Date: 18/06/2019