Strata bolsters team with four new hires including head of incentives
Strata has announced four new appointments across the agency as it looks to support growing partnerships with new and existing clients.
Mike Parrott joins the senior leadership team in the newly created role of head of incentives and client service director, based in Soho. Ecem Pasa joins the creative department in the role of junior designer, also based in London. Alan Guntripp assumes the role of warehouse manager and Martin Yexley takes on the position of event operator, both based out of the Brackley office in Northamptonshire.
The new appointments come directly off the back of a strong start to 2019, which has seen the agency deliver high profile conferences, roadshows and incentive programmes for long-term clients including Vauxhall and Citroën, Royal London and Sony, in addition to yet-to-be-announced new clients.
Of particular note is the growth of the incentive travel business and wider performance improvement programmes, which has led to the appointment of Mike Parrott, who previously held senior roles at Grass Roots, Maritz and AYMTM. Parrott will report into Simon Hambley, chief executive officer at Strata.
Hambley said: “The first six months of operation for the newly formed Strata has been strong with the delivery of high-profile events and programmes for existing clients, along with a number of significant new client wins. As such, we need to bolster our talent through a number of key roles so that we can continue to offer exceptional end-to-end solutions to our existing clients, and service the new clients with the same attention to detail.
“The new appointments across our two locations reflect the depth and breadth of our value proposition from strategy and creative through to production and operations, and from consumer programmes to B2B. We’re thrilled to welcome Mike, Ecem, Alan and Martin to the team.”
Strata formed late last year with the merger of event agencies Crown and Communique.
Mike Parrott, client services director and head of incentives, Strata added: “This is a hugely exciting move for me, not least because of the potential that exists since the merger of the two companies into Strata and its subsequent growth.
“I’ve worked with a number of agencies and brands over my 25-year career, and there’s an opportunity to make a real difference to the motivation programme offering here using my cross-industry experience of automotive and consumer electronics, in particular. And with a spate of new client wins over the last few months, I look forward to working with a portfolio of exciting brands, and hopefully attracting some new ones to boot.”
Published Date: 21/05/2019