Story celebrates Summer Event Show with sustainability focus

London agency Story Events hosted more than 1,000 agencies and visitors at its London Summer Event Show at Banking Hall – as this year’s show zeroed in on sustainability.

The number of visitors was a record for the show and up 8 per cent on the previous year.

“In addition to over 150 venues and suppliers, this year’s show had more content than ever with a core focus on sustainability in events,” said show director Clare McAndrew. “To support this core theme and our overall drive to lower the impact of our events, the show team reduced the amount of waste in all areas including top up water dispensers, using recycled cardboard for the food service and printing our show guide on recycled paper”.

This theme was given greater focus by Giles Gibbons, CEO of Good Business, who presented the results of an audit on the sustainability credentials of the show’s exhibiting venues. The Most Sustainable Venue award was won by the Barbican as the exhibitor demonstrating the best sustainability policies and practices.

Gibbons had a strong message for the industry, saying: “In an increasingly virtual world, live events have become the tip of the iceberg, the front door, in expressing what a business stands for (and critically what it does not). If companies are not living these values through their events, the credibility of their commitment to sustainability will be rightly questioned by customers and staff alike”.

Other seminars included a presentation of Venue Search London’s first summer events survey results, reporting on the key buying trends of more than 250 London corporate buyers and the importance of visual content in events.

New exhibitors included the online musician booking platform, Encore.

CEO James McAulay said: “We received an overwhelming amount of interest in Encore from both corporate and agency buyers looking to access our large roster of musicians, and the singing guitarist we booked to perform throughout the day, whom, went down a storm. We also forged a lot of new relationships with our fellow exhibitors, suppliers and venues”.

Pre-registration is now open for Story’s next event, The London Christmas Party Show at Plaisterers’ Hall on 14-15 May.