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STAR Your World partners with boutique DMC Destination Arabia

Sales and marketing representation company STAR Your World now covers the United Arab Emirates and Oman after partnering with destination management company (DMC) Destination Arabia.

Destination Arabia is a boutique DMC focused on meetings, events, incentives and bespoke holidays covering the UAE and Oman. It is the project of industry veterans Jestine Alfred and Devinda Kariyawasam, who have a combined experience of 40 years in planning and operating incentive groups, conferences, cruise handling and luxury travel – and have now decided to target the UK market.

Alfred said: “With every single enquiry, we challenge ourselves to bring on board unique ideas and concepts to ensure diversity in the programs.

“We believe our long-established and effective supplier relations, built over the years upon trust and integrity, combined with our out of the box ideas, in depth destination knowledge and unparalleled operational expertise, enables Destination Arabia to deliver beyond our partner expectations.”

Tennant launched sales and marketing representation company STAR Your World in response to industry demand at the beginning of the year. Tennant, who has 15 years of industry experience including five years at SANA Hotels, aims to connect event planners with destination marketing companies (DMCs) for incentives and events.

Alfred added: “Having worked with the UK MICE agencies for several years in our past roles, we believe UK is the primary source market for Destination Arabia to focus. Our partnership with Sarah Tennant, managing director of STAR Your World, as our sales representation in the UK affirms Destination Arabia’s commitment and plans to sustain and develop our relationship with UK partners.”

Tennant said: “With Expo 2020 Dubai opening in about a year’s time, we strongly believe the demand from the UK clients will be stronger than ever towards the destination. Needless to say the ever growing plethora of options in terms of venues, attractions and hotels with great airline connectivity will always be a compelling reason for any client or event to come back to Dubai and the region.”

The partnership with Destination Arabia comes in addition to STAR Your World’s partnerships with DMCs in Portugal, Italy and Ibiza.