Sleek rebrands with streamlined name and new logo

Sleek Events, headed up by founder Jennifer Davidson, has revealed its rebrand. The company, which was listed as one of M&IT’s agencies to watch in 2020, will now operate as Sleek.

The events company has also unveiled its new logo and website

Recently, the five-year-old company was listed at number 19 on The Sunday Times Virgin Atlantic Fast Track 100, as one of Britain’s private companies with the fastest-growing sales and growing their business to include a senior management team.

At the beginning of 2020, Davidson was chosen to participate in the Goldman Sachs 10,000 Small Businesses UK 2020 programme. “The course has enabled me to take a step back and analyse our position as a company from all areas – finance, operations, people, marketing and clients,” Davidson said.

“We have grown up very quickly but unfortunately, due to time constraints, our image had not followed suit. This was really the springboard for us starting to make some changes throughout the company.”

About the rebrand, Davidson said that making the time in a ‘normal climate was easier said than done’. Therefore, the company used the spare time it found itself with during lockdown to make the conscious decision to “focus the time we had strategically resetting our engines.”

Sleek recruited the help of brand storytelling agency, Truth Creative to help imagine the new look and tone of the brand to fit its burgeoning status.

Lizzie Burdge, client relationship director for Sleek said: “Sleek is a young, yet ambitious and fast-moving agency. Working predominantly with tech and cloud-based communities, we wanted a brand that aligns with our clients but also has a modern and adaptable style that supports the current and future vision of the agency.

“A strong brand will give a company a competitive edge while communicating what they can offer, building trust and establishing credibility, this is what I believe Sleeks’ new brand can provide”.

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