Silver Linings: ‘There is some genuine positivity around’

Paula Kelsey, MD of Cloud 9 Event Management is the latest to get involved with our Silver Linings project, with a trio of good news stories from across the industry.

Kelsey said: “Cloud 9 is awarding a Gold Star to a hotel or venue every day, for as long as we can find positive stories about their efforts to support the NHS. For example we are starting with a shout out on our social media channels from Monday for Macdonald Hotels.

“There are some fabulous examples so far, and whilst we were all equally horrified by the story from Scotland not only sacking someone but also evicting them, there is some genuine positivity around.”

Paula Kelsey.

Paula Kelsey.

In her role as chair of the Alliance of Independent Event Agencies (AIEA) Kelsey is involved with two new initiatives to lift the industry’s spirits.

She said: “The first is a collective song where all members are singing – it’s to the tune of Bohemian Rhapsody and members have all been asked to sign, video themselves and send to Chris Walls at Events2 who is currently editing – this will be out in due course and is the first of a weekly challenge for members.

“Next week we are organising an online quiz through our Slack Channel and we’re working with Wildfire Team Building Co from Sheffield on both this, and a Virtual Escape Room Challenge. More will follow in due course.

“The second is a new campaign called #BounceBack for when things return back to some sense of normality – hopefully sooner rather than later. We’re sending a daily email to the AIEA membership which is almost 80 now, and sharing on social media, a daily tip about both future-proofing our collective businesses, but using any downtime productively.

“Checking our SEO, updating our mailing lists, overhauling websites, prepping Christmas campaigns, updating health and safety and SLAs – all manner of ideas and tips to keep people on track.”

Finally, Kelsey is also involved in a new initiative called Famtastic, which launches on Wednesday 1 April and is designed to keep agents informed during the lockdown via fun five minute presentations – no PowerPoint allowed!

If you’ve got any positive messages of things that are helping you keep going during the coronavirus outbreak, please get in touch and let us know about them on Please, get involved and send us your Silver Linings – and let’s get through this thing together.