PCMA increases education and outreach opportunities in Europe

The Professional Convention Management Association (PCMA) is expanding education opportunities throughout Europe in 2019 with sessions in the UK, Spain, Belgium and Switzerland.

In addition to its annual European Influencers Summit and Knowledge Exchange programme, PCMA will continue collaborating with other industry associations as education partners. PCMA is organising, for the third consecutive year, education sessions for the European Association Summit (EAS) on 28 February – 1 March in Brussels.

“We have a long-standing reputation of delivering high-quality educational content and networking opportunities that business events professionals seek so we are excited to offer even more programmes throughout Europe in 2019,” said Luca Favetta, regional business director for PCMA’s EMEA region. “Our programme will continue PCMA’s efforts to educate, inspire and listen to EMEA’s business events industry by demonstrating how to build business strategy, enhance skills and develop event engagement experience.”

More than 200 business influencers and event strategists are expected to attend the third European Influencers Summit on 22-24 September in Barcelona. The invitation-only programme gathers leaders and executives from associations and corporations, as well as industry professionals who don’t traditionally convene at one event.

“This is the type of platform that differentiates from other events, as it enhances education complemented by quality personal interaction,” said Annalisa Ponchia, CEO, European Society for Organ Transplantation (ESOT), an EIS 2018 participant.

Christoph Tessmar, director of Barcelona’s Convention Bureau, said EIS will coincide with his city’s annual La Mercè celebration, providing a “perfect backdrop for additional engagement and experience” for participants.

The Professional Convention Management Association is also extending its Knowledge Exchange programme to seven European cities based on its successful 2018 sessions. The intimate, invitation-only regional events are free one-day education programmes with industry leaders to spark innovation, connections and enhance learning. Previous Knowledge Exchanges have focused on crisis management, brand purpose, experience design and disruptive technologies.

London Knowledge Exchanges are scheduled for 12 April, concurrent with ICE Talks, and 26 June, concurrent with The Meetings Show. Other Knowledge Exchanges are planned throughout 2019 for Ireland, Spain and Switzerland.

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