Parallel Blue eyes luxury market for post-Covid bounce back

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Corporate events company Parallel Blue has announced the creation of a new division focused on the private luxury market as it eyes a post-Covid bounce back.

Focusing solely on organising and delivery of domestic and global private events, experiences and travel for high net worth clients, Parallel Platinum will bring the agency's 30 years of experience in the corporate sector to the private market.

Parallel Blue MD Paul Martin said: "While we have of course experienced a significant downturn in live events and travel generally, we are very confident that the market will begin to bounce back during 2021. Given both the excellent vaccination progress being made and the announcement of an official UK roadmap to ‘normality’ that was recently announced, we believe events and travel planning will now begin again in earnest.

"Starting with smaller domestic based group events in the summer, we then anticipate that larger events and overseas travel will be happening again towards the end of the year."

He added: "Naturally we are fully prepared for this return within our existing corporate events arm but felt we should also ensure we are in a position to provide services to private clients as well. This follows considerable time spent working on our longer term strategy were we identified that breadth of offering is going to be vital in the post-Covid world.

"I am very confident that our industry will come back stronger and we will be in a great position to continue growing the business across a number of fronts.”

Parallel Platinum will be headed up by Parallel Blue's head of events, Mark Harsant.

Harsant said: "I am very excited to be heading up this new and exciting division. We have a strong track record over many years of delivering the very best events for our corporate clients around the world, so it’s a natural progression to broaden that first class service to the private market as well."

Paul Harvey
Written By
Paul Harvey
M&IT editor Paul Harvey is a journalist with more than 15 years of experience. He began his career in the local press, working for various titles across the north. Since joining M&IT in 2013, he has become a trusted and respected voice in the sector, championing event professionals and reporting on all aspects of the events industry for the brand.

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