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More than 40 firms sign up for industry advice service

A group of leading agency heads offering free advice to smaller businesses on how to survive the Covid-19 hit has helped more than 40 firms so far – and is set to help set up a similar service in the US.

Stainton, along with Julian Pullan at Jack Morton, Michael Wyrley‐Birch at TRO, Jonathan Emmins at Amplify, Russ Lidstone at The Creative Engagement Group and Jeremy Rees from ExCeL London, have been helping smaller businesses by talking through their current situation and offering advice.

Stainton said: “There may have been an understandable pride and confidence battle here to reach out pro‐actively for a chat and advice – but the results from the first few weeks clearly show there was a demand and the support has been greatly appreciated.”

More than 40 businesses have so far made contact, including several from the US. Furthermore following a webinar hosted by the Event Leadership Institute in the US on which Stainton joined as a panellist, the Institute has since reached out to ask for some pointers on setting up a similar scheme of support for small businesses in the US events industry.

Topics consistently discussed ranged from adapting business models, sharing knowledge, cross checking all relevant government support packages were being deployed, road‐testing new skillset and marketing ideas as well as a speculative discussion about when hybrid and physical events will return, in what form and in which countries.

Stainton added: “From the feedback collated from the confidential calls that have taken place to date, 95 per cent rated this support 10/10 versus other support they had previously requested from other sources.

“I hope we are helping in some way to give small business owners an opportunity to express their worries, be listened to, and take something away from these calls they otherwise wouldn’t have got from elsewhere – the group of advisers and I hope this initial feedback and brilliant take up inspires others who feel they may benefit from this kind of support to contact us.”

“I would again like to express my thanks to Julian, Russ, Jeremy, Jonathan and Michael for sparing their time and also to the many other industry leaders who have contacted me recently offering to also help with their time on calls if needed.”

Anyone wishing to take up the offer of the advice service should email rick@smyle.co.uk and they will be connected with the most appropriate member of the advisory group for a confidential call.