Millennials see business travel as a boost to creativity, finds CWT

Six out of 10 travellers feel their creativity and productivity levels rise when travelling for business, according to research by travel management platform CWT.

Millennial travellers are more likely to say that their creativity and productivity increases when travelling for business. Those in the Americas lead the way (77 per cent feeling more creative and productive), followed closely by those in Asia Pacific (75 per cent feeling more creative and 73 per cent more productive). European millennials rank third (58 per cent and 57 per cent respectively).

“We are proud to be in a business that helps bring out the best in people,” said Niklas Andreen, executive VP and chief traveller experience officer at CWT. “These findings are not a surprise – travel energises people, fosters fresh thinking, creates connections – and nothing beats a face-to-face meeting.”

Overall, travellers from Asia Pacific are more likely to have increased creativity (65 per cent) and productivity (64 per cent) compared to travellers from the Americas (58 per cent and 60 per cent respectively) and Europe (53 per cent and 51 per cent respectively).

CWT’s research also shows that six in 10 travellers are most productive when working face-to-face and collaborating with colleagues as opposed to working alone (30 per cent) or remotely (14 per cent). Asia Pacific travellers’ productivity benefits the most from working face-to-face: 61 per cent versus 53 per cent for travellers from the Americas and Europe.

The survey was created by CWT and conducted by Artemis Strategy Group between 29 January and 9 February, 2019. Responses were collected from more than 2,700 business travellers who travelled for business four or more times in the previous 12 months. Respondents were from the Americas (Argentina, Brazil, Canada, Mexico, and the United States), Europe (Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK), and Asia Pacific (Australia, China, India, Japan, and Singapore).

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