MICEgreen launches with call for industry unity on sustainability

MICEgreen, an online portal designed to support an increase in sustainability in events, has been launched by Trident Hospitality and key industry stakeholders.

This new not for profit programme, supported by a website, offers agencies, corporate buyers and venues a collaborative hub, where ideas can be shared and greener options for event delivery can be sourced – and a directory of green venues is also being introduced.

Those who engage with the programme have the opportunity to make either small or significant changes to their working practices, which will eventually lead to both a formal accreditation and an awards event, recognising those that have introduced and established green initiatives within their own organisations.

Kevan Holland of Tamworth-based Trident Hospitality said: “Clients are increasingly looking to source greener venues and introduce more sustainability within their event schedules. Many of our independent venues are making huge steps with their approach to sustainability, but many buyers are totally unaware of what is happening and are swayed by group press and PR statements. MICEgreen enables the whole industry to unite and by making small changes individually, collectively we can make a huge difference and leave a more positive legacy of sustainable events within the industry.

“We all have a responsibility in our working day to protect and clean up the environment and offer help and support to those less well off than us.

“At Trident Hospitality, and along with many of our industry colleagues and stakeholders, we are passionate about being as ethical as possible in our day to day business. In many circles the meetings and events industry is heavily criticised for not doing enough! It’s not about getting rid of individual bottles of shampoo in bedrooms to save the oceans -it is all encompassing.”

MICEgreen is designed to help buyers discover green venues, make small changes to their working practices to make a big difference and work towards a green accreditation to share with clients and colleagues alike.

MICEgreen will also be undertaking a roadshow later this year, where all event professionals can some together during small and engaging meetings, to discuss new options and share best practice ideas.

Holland added: “We want to encourage venues and agents to share best practice, embrace new ideas and initiatives to help make events more sustainable within the industry, all whilst working together for a greener future.

“Each action creates a reaction and small changes can make a big difference so pledge in a variety of ways and aim for greener credentials. We know we can’t change the world, but tiny steps collectively taken could bring about great achievements in in helping the MICE industry embrace new working practices.”

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