Marriott becomes third largest hotel group in Europe

Marriott added 35 hotels and 12,000 rooms in Europe last year, making the hotel group the third largest in Europe.

With the acquisition of Serbia and Turkey, the signed pipeline for Marriott Europe has more than 200 hotels and over 36,000 rooms.

Carlton Ervin, chief development officer, Europe, Marriott International said: “After a successful year in 2017 which built on the added portfolio of hotels that the Starwood merger brought to Europe in 2016, Marriott International is well placed to continue its focus on growth for the continent.

“With the choice of 23 brands across all lodging tiers we had a historic year for signing deals in 2017, so the momentum for this year is terrific.

“With more than 200 hotels in the pipeline for Europe, we will continue to increase our European presence this year, entering new markets with properties coming to Belfast, Kiev, Mostar and Tblisi; joining key openings in Paris, London, Amsterdam and Athens.”

Five new brands have launched into the continent in recent years, starting with AC Hotels by Marriott, a joint venture with the Spanish lifestyle brand AC, this was followed by Autograph Collection Hotels, one of Marriott’s fastest growing brands. Autograph has quickly grown to 135 hotels worldwide, with five new European locations added in 2017 including Madrid, Munich and Florence. Nine further additions are planned for 2018 in Rome, Athens and London. 

Most recently, Marriott launched its first affordable lifestyle brand, Moxy Hotels, in Europe, now with 20 open hotels across the continent. More than 50 signed Moxy hotels across 40 destinations are expected to open between now and 2020. With hotels already established in Berlin, London and Amsterdam, anticipated openings in key destinations this year include Warsaw, The Hague and Copenhagen.