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Manchester’s EventCity relocation plans to boost business tourism

Manchester’s EventCity has submitted a request to relocate to a new location in TraffordCity.

The new project aims to bring the city’s major venues closer together and grow business tourism.

EventCity is the north’s largest, fully flexible blank canvas exhibition and multipurpose event venue, with four halls and a maximum combined space of 28,000sqm. The relocated EventCity will experience a combination of renovations to existing buildings and completely new infrastructure, including a central foyer with breakout space and reconfigured entrance hall. The whole venue will be designed to work as a flexible conference, exhibition and gala dinner space. It will also offer 2,000 free car parking spaces for delegates.

If the relocation plans, which were put forward as part of a tripartite proposal with Peel L&P, are accepted, EventCity, which is currently located on Barton Dock Road, will move to the present site of Soccerdome in TraffordCity. Its new location will bring delegates visiting the EventCity, closer to several of the city’s existing event venues and entertainment facilities, including ski slopes at Chill Factore and indoor skydiving at iFly, which can be enjoyed outside of event programme.

The plans were submitted following Marketing Manchester’s recent announcement of its new strategy, focused on growing the city’s existing tourism value by 40 per cent, adding an additional £345 million over five years.

There are also plans to build a wellbeing resort on the Barton Dock Road site and new football pitches to replace Soccerdome, if the plans go ahead.

“It has long been an ambition for the business to redesign the setting into a more dedicated space. We’re committed to offering our clients and visitors the very best experience, and we’re confident that our plans for the new venue will do just that, whilst still providing the second-largest conference and events space outside of London,” said Neil Lees, acting chief executive at EventCity and deputy chairman of the Peel Group.