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Major barriers to creating successful hybrid events

Almost three quarters (73 per cent) of event professionals are planning a hybrid event in 2020 according to a survey by etc.venues.

However, the survey of 1,095 event professionals revealed major barriers to creating successful hybrid events. A fifth (19 per cent) of those surveyed said the biggest barrier to choosing a hybrid event is a lack of experience, followed by concerns over cost (17 per cent), risk of failure (17 per cent), perceptions of low attendance (17 per cent), confusion with technology (16 per cent) and getting stakeholder buy-in (15 per cent).

The results of the survey were revealed at etc.venues’ own hybrid event which saw a live panel of industry voices share expertise and discuss best practice in arranging hybrid events.

The discussion, ‘Why compromise with a virtual event when you can maximise with a hybrid’, featured Nick Hoare, COO of etc.venues, Mike Piddock, CEO of Glisser, and Ralph Cochrane, co-founder of Event.Video and was moderated by industry expert Samme Allen.

Nick Hoare said: “For the thousands of us who believe in the power of face-to-face events, it was encouraging to discover that, despite so many limitations upon our recent activities, three quarters of the events and meetings professionals are planning to combine in-room and virtual in events this year. This reveals an overwhelmingly positive message, that this approach to unleashing the face to face benefits of meetings is on the agenda for the next six months.

“For those unsure whether to plan an online or face-to-face meeting, hybrid events offer the best of both worlds and can boost attendance. A first-class frictionless hybrid event really is possible if you combine world-class venue facilities, award-winning audience engagement technology and an expert team.”

Etc.venues and its partners have revealed it will be running another hybrid event before the end of July with the added dimension of two live locations.

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