London and Paris join forces to launch 2-in-1 incentive trip

The two capital cities of London and Paris are collaborating to offer a range of new travel products, aimed at North American incentive buyers.

Specialised itineraries of the two-in-one incentive trip have been created allowing delegates to experience new cultural attractions, restaurants and hotels in both London and Paris.

“We are already working closely with Paris on a city-to-city level on both business and tourism initiatives,” Joshua Novick, VP Business Tourism at London Convention Bureau told M&IT.

“Earlier this year, London and Paris’ tourism boards announced a joint leisure tourism campaign to promote the two cities as one destination, so this was a natural extension of that collaboration. But we are also listening to the demand from the market and we’ve seen some strong appetite from the industry for an incentive trip that combines both destinations.”

The venture allows recipients to visit two world class cities in one trip, and incentive buyers can offer a more exciting product for their clients. “The convention bureaux for London and Paris can also benefit from sharing ideas, expertise and resources,” Novick added.

The partnership offers London the opportunity to work with other like-minded European cities such as Paris and Novick added they were keen to promote collaboration rather than competition.

“For the initial phase of the campaign North America is our priority market based on the demand we are seeing from incentive buyers. However, we are open to exploring opportunities to extend the roll out to other long-haul destinations as there is a strong argument for incentive buyers looking to create a trip that includes two top European cities in one. Once you are in Europe, why not visit two cities such as London and Paris that are just over 2 hours apart from each other?” Novick sugggested.

This includes an official partnership with Eurostar for a journey from city-centre to city-centre in just over two hours. “For those looking to make the journey even more enjoyable, groups that have booked an entire coach can add an exclusive experience on board, with themes ranging from food and drink to arts and culture available to entertain guests whilst they travel,” Inge Bauwens, Eurostar’s lead sales manager said.

The 2-in-1 London and Paris incentive trip includes a tour with a Beefeater at the Tower of London followed by dinner in the White Tower. There’s also a wine tasting in the Crypt at Fortnum & Mason – only available for small private bookings.

On the French side, there are guided tours of the Louvre in Paris as well as a VIP Parisian shopping experience. “Paris and London are an ideal two-in-one destination to hold a conference or an incentive. These cities are internationally renowned for numerous reasons such as the quality of their infrastructures, their trendy hotels and innovative activities,” Corinne Menegaux, general manager of the Paris Convention and Visitors Bureau said.

“Both cities combine leisure and business attractions that are the keys to successful events and they have a constantly evolving offer,” she added.

For more information about the suggested itineraries, send in your request for a 2-in-1 London-Paris incentive trip.

Paris and London in numbers:

  • Over 3,600 hotels
  • Over 2,000 venues
  • 9 international airports
  • Up to 16 Eurostar trains connecting the two cities, departing daily
  • 192 Michelin restaurants
  • 325 museums
  • 62,753 restaurants
  • 506 theatres
  • 5 UNESCO heritage sites
  • 635 parks and gardens