M&IT Talks to IBTM World event director David Thompson
Planning a global trade show in a pandemic is no one’s idea of an easy task – but for David Thompson, event director of IBTM World, it’s a daily reality.
M&IT editor Paul Harvey caught up with Thompson to find out about current plans for this year’s show and what we can expect in Barcelona in November, as well as how the experience of running IBTM World Virtual in 2020 will feed into this year’s event.
Tune in to find out why Thompson is confident that there will be a live IBTM World happening in Barcelona on the 30th November through to the 2nd of December – and why the future of the industry will see digital supporting the physical experience.
“We very much want to bring people from all over the world, and we will do if it’s safe. I think it’s important we do everything we can to run a physical event.”
Published Date: 10/04/2021