Listen: “We want to help people reconnect” – Carina Bauer on IMEX BuzzHub

As IMEX Group gets set to create a buzz with the launch of a new digital platform, the IMEX BuzzHub, M&IT editor Paul Harvey caught up with CEO Carina Bauer to find out why she’s betting on community in the Covid-19 recovery.

Bauer also revealed all the latest plans for IMEX America in November – and why organising a trade show in the current climate is “an exercise in extreme preparedness”.

“As people come out of lockdown they need to go to events that are going to give them that sense of excitement and inspiration,” said Bauer.

“It’s for all of us in the industry to make sure that we’re really focusing on how we design the experience of our in-person events – and make it an experience worth coming to.”

Listen now:

Powered by Swapcard and managed by creative agency Smyle, the IMEX BuzzHub will run over four months from May to September, offering the global events community multiple chances to learn, share knowledge and network based on an array of professional and personal interests.

The new virtual platform launched with Buzz Day on Wednesday 12 May.

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