The International Olympic Committee Barclays, Cisco, Microsoft and KPMG are among some of the companies sharing their approach to events at Exclusively Corporate taking place on Monday 20 May, the day before IMEX in Frankfurt.
Exclusively Corporate has been created in response to feedback from corporate event professionals who have shared the issues and topics they’d like to see covered. As a result, the programme sees heavy hitters in the industry deliver sessions which tap into current market needs.
Bob Bejan, global head of events at Microsoft delivers a session ‘Experiential marketing….what’s next?’, detailing how to use technology to connect with customers on a more personal level. Marketing director of Cisco Systems, Gerd de Bruycker, will share his advice on ‘Connecting events with your overall marketing mix’ and – in line with IMEX’s focus on Imagination this year – Nicola Wedge, head of events at Barclays Bank, will talk ‘Innovation and creativity in the corporate world.’
The International Olympic Committee’s association director of events and hospitality, Panos Tzivanidis, will focus on the ‘3Ts – time, technology and talent’, looking ahead to the future in his session ‘Managing operationally complex global events’.
The packed programme at the dedicated and free half-day event for corporate meeting, event or travel planners is delivered via case studies, presentations and panel discussions, combined with peer to peer networking. Attendees can then choose one of three streams to best fit their needs – Learning Labs focusing on ROI, engagement technologies or event design.
Carina Bauer, CEO of the IMEX Group, said: “Talking to corporate meeting and event planners around the world, we’re aware that they’re under pressure to create and deliver imaginative and impactful events – time and time again.
“We’ve therefore worked with them to research and create a highly topical and relevant programme which meets their needs. Exclusively Corporate is a unique opportunity for truly bespoke learning and networking, with the aim of arming in-house executives with the tools to craft fresh event experiences.”
For further details about Exclusively Corporate and to register click here.
IMEX in Frankfurt 2019 takes place at Messe Frankfurt from 21 -23 May, with EduMonday, its pre-show day of learning and insights, on Monday 20 May. Registration is free.