Lime Venue Portfolio, BCD launch ‘Beyond Food’ initiative and sustainability drive
Lime Venue Portfolio and BCD Meetings & Events have partnered to launch an extensive research initiative into food and sustainability in the meeting and events industry.
The initiative, “Beyond Food” will include research, insights and investigation by both Lime Venue Portfolio and BCD Meetings & Events, with the aim of shedding light on the economic impact of food production and the role event businesses can play.
“For us, sustainability is one of the biggest issues the industry will be addressing over the next 18 months,” said John Kelly, director of marketing EMEA at BCD Meetings & Events.
“The research encompasses the environment, but also the purpose behind what we do as an industry and how we go about our business.”
The research will be presented in a series of reports, released online in the coming months.
“Food and sustainability is a subject that both brands take very seriously indeed, and we both wanted to lead on researching and sharing publicly, the issues we face as an industry,” added Kelly.
“As well as building intelligence that evidences our impact on the environment, we’re looking to work with experts, both outside and inside our industry, to pose positive solutions that we can all benefit from.”
Beyond Food will begin in late August with content, research findings and discussions going live throughout the rest of 2019. There will also be a number of roundtable events and talks, where the findings will be shared with the industry.
“We’re keen to get food back on the agenda within the events industry, and not just as a nice pleasant thing to have, but as something that can make a positive difference to the world, and the individual experience of every delegate,” said Jo Austin sales director at Lime Venue Portfolio.
“To do this, we will be creating a collaboration between caterers and our many leading venues, and through our customers and ultimately their delegates. Partnering with BCD is a massive step to make this happen.”
Published Date: 13/08/2019