Lego: creating fun and conferences since 1949

Ole Kirk Christiansen created Lego 70 years ago in Billund, Denmark and to date, more than 600 million of the colourful plastic building bricks have been sold.

Six LEGOLANDs and accompanying LEGOLAND hotels have also been constructed – but not entirely out of Lego though, much to many people’s dismay.

Lego is a classic toy for people of all ages. It allows children to dream big and adults to revisit their childhood through imagination and creation. Lego structures are a serious business too, just look at the world records books which list multiple “biggest Lego structure” titles, including spaceships, houses and a replica of Paris’s Montmartre.

But behind the colourful veil of fun and games, Lego is committed to the corporate meetings and events industry – something I discovered on a recent trip to Denmark.

One of the dedicated leisure hotels at LEGOLAND Billund.

Casper Isaksson, hotel operations manager at Billund’s LEGOLAND Hotel & Conference, told M&IT that half of the business at the hotel is generated by conference and meetings.

“We have all kinds of corporate events here, from car launches to team building days to congress meetings,” Isaksson said.

Built in 1998, the expansive conference facilities at LEGOLAND Hotel & Conference Billund include 25 flexible conference rooms, two auditoriums, the Multihus conference room, multiple breakout rooms, modern AV equipment and of course, a box of Lego in every room.

Previous major conferences held at LEGOLAND Hotel & Conference include The Nordic Congress on Gynaecology and Obstetrics, European robot conference – RoboBusiness Europe, and CenSec (the Centre for Defence, Space and Security in Denmark) along with FAD (the Danish Defence Security Industries Association) held a joint annual conference at the venue.

While there is a separate entrance for conference delegates at the hotel, if delegates fancy being transported back to their childhood before carrying out “grown-up” commitments, they can enter through the main lobby and be greeted by a giant friendly dragoon and its pirate friends.

So now you don’t even need kids to have an excuse to visit LEGOLAND.