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Leeds’ financial and tech sectors lead to XBorderAsia win

Leeds has been chosen to host the international XborderAsia Exhibition 2019 thanks to the city’s “rapidly growing” financial and technology sectors.

The bi-annual exhibition expects around 500 international delegates to attend the Royal Armouries International on 23 September offering opportunities for UK brands to extend their customer base and showcase their products.

XborderAsia is expected to welcome the most influential E-commerce platforms from Asia and the most promising fast-moving consumer goods (FMCG) brands from Europe to introduce their businesses, discuss potential opportunities and establish partnerships.

According to the 2018 BMEIS report, Leeds is the fourth most popular conferencing destination in the UK, contributing £212.7m to the local economy in 2017.

Claire Heap, head of ConferenceLeeds, the official conference bureau for the city, said they were “excited” to welcome the exhibition for the first time.

She said: “Leeds has a growing financial sector, the second largest outside of London, and this exhibition is a huge win for the city.

“The whole ConferenceLeeds team is thrilled to have been able to help the XBorderAsia team choose the perfect location after a number of site visits, and believe that the Royal Armouries is the perfect venue – with its accessible location, delegate capacity and excellent technology on offer within the exhibition space.”

The exhibition is taking place in the UK for the second time after moving from London to Leeds and is being held by Pinecone Global, an e-commerce management consultancy.

There will be around 60 stands for exhibitors and speeches given by industrial influencers covering topics such as market trends and industrial guidance, branding, and achieving global recognition in Asia.

Delegates will be able to make use of one-to-one networking sessions taking place in the reception area to ensure they make the best use of the opportunity to meet new partners and associates.

Shixuan Liu, events organiser from the XBorderAsia Exhibition, said: “Holding this bi-annual exhibition in Leeds was an easy decision to make, thanks to the city’s rapidly growing financial sector, which will no doubt draw delegates from across the field to visit the exhibition, and make use of the opportunity to network with others in the industry.

“Leeds was also chosen because of its close links to a number of local FMCG brands, including Arla Foods, GHD and Rockstar Games.

“For us, the key element of this exhibition is to facilitate strong working relationships, particularly throughout the uncertainty surrounding Brexit, to ensure opportunity and partnerships continue to flourish across the sector.”

Leeds welcomed 29.1m tourism visits in 2017, a 6.3 per cent increase from 2016, with day visitors up by 4 per cent and overnight stays increasing by 5.4 per cent.