Kuala Lumpur CC achieves 80 per cent increase in economic impact
Kuala Lumpur Convention Centre delivered a record-breaking RM888 million (£164m) in revenue in 2018, an 80 per cent increase from 2017.
The south-east Asian metropolis’s venue also saw a hike in guests arriving into the city, with a total of 2.18 million, an increase of 49 per cent from the previous year.
In 2018, the KL Convention Centre hosted nine events from the UK, of which six were conferences. In total, the venue hosted 1,485 events, which represents a 17 per cent increase from 2017. The centre also saw record growth in many of its business sectors. The association meetings segment had the biggest increase of 22 per cent, compared with 2017.
Alan Pryor, the centre’s general manager told M&IT: “We attribute our 2018 performance to a strong business mix but of particular significance was the number of international association meetings we secured. We hosted 38 association meetings primarily from the medical, transportation and oil & gas sectors. Of these, 22 were international and 16 were national. We also recorded growth in our corporate meetings and banqueting, which grew by 20 per cent.
“We focused on being flexible, on customisation and on adapting our offerings to market conditions. This agile approach has ensured we remain competitive without compromising the quality of service we deliver to our clients, and has ensured we enhance the customer journey and participant experience.”
Kuala Lumpur is pushing itself as the go-to destination in SE Asia. Pryor said that affordability and expertise coupled with the multi-cultural diversity of the city as well as the ease of doing business, provided the strongest advantage and a compelling proposition.
In all, the corporate meetings and banqueting events was up by 20 per cent, while the exhibitions segment increased by 12 per cent.
“It is especially pleasing to see an increase across most of our business segments. Our clients are clearly enjoying our customisable solutions and services that deliver a seamless and rewarding customer journey from beginning to end.” Pryor said.
“2018 was also a busy year for us on the industry engagement front. We delivered our first major North American client educational programme with Maritz Global Events, hosted by the Kuala Lumpur Convention Centre Business Events Alliance (KLCCBEA).”
Pryor also added that KL’s convention centre played a pivotal role in developing the Business Events Council Malaysia (BECM). The national council represents the official voice of Malaysia’s business events industry, which provides a knowledge platform exchange and advances professional development.
The KL convention centre is in partnership to host the PCMA-ICESAP Knowledge Exchange Kuala Lumpur 2018 and UIA (Union of International Associations) Associations Round Table Asia-Pacific 2018.
Events hosted in 2018 included the Girls Not Brides Global Meeting 2018 and IPAF (International Powered Access Federation) Asia Conference & Showcase 2018.
Last year, 11 European-based international association events brought in nearly RM50m (£9.25m) in economic impact. The events, which were all held at the KL Convention Centre, attracted 11,960 delegates.
In 2019, the centre is expanding its footprint, adding an extra 11,000 sqm of multipurpose space to enable larger, concurrent events.
Published Date: 24/01/2019