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Jane Longhurst takes on two new industry appointments

Jane Longhurst has been appointed as a non-executive director of the Meetings Industry Association (mia) and has also taken a position on the UK government’s Tourism Industry Council.

Longhurst, the former mia chief executive of 16 years, will continue to work for the association in a non-executive position to work toward a greater good for the business events industry.

Her other new role with the Tourism Industry Council will see Longhurst join other leading industry figures supporting ministers to ensure the Visitor Economy meets its full potential and the industry’s voice is heard and represented.

Longhurst said: “As I start my new chapter, I am delighted to be remaining on the board of the mia and honoured to be joining other industry leaders to act as a sounding board and offering guidance to government to ensure the value, challenges and opportunities for the business meetings and events sector are continually highlighted and represented.”

Kerrin MacPhie, the new chief executive of the mia, said: “Jane has incredible experience and knowledge, so we are thrilled that she will be continuing to offer her dynamism and expert counsel to the mia board alongside the insight from her continued regular dialogue with government ministers.”

The Covid pandemic has delayed Longhurst’s plans to step down as the mia chief executive, she told M&IT: “I was going to step down as chair two years ago and didn’t get round to it. I was just about to say ‘I’m off chaps’, and then we could see Covid coming. It just felt so wrong to walk away at that point.

“I’m glad I stuck around, it’s been quite a rollercoaster. I’ll never forget some of the stuff I’ve been involved with. I never thought I’d sit in a meeting with the government’s health advisers and scientific officers, it’s just mad when I think about it.”

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