Isla launches ‘gamechanger’ events sustainability framework

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Event sustainability group isla has launched proseed, a universal framework for delivering sustainable events.

Proseed is a free tool for event professionals, loaded with information, practical guidance, resources and actions, which aim to encourage and help event professionals implement sustainable practices and deliver events with a positive impact.

“Sustainability can feel like a complex topic and maybe people find it difficult to know where to start. proseed solves that by being clear, action-focused and practical,” said isla cofounder Anna Abdelnoor.

Anna Abdelnoor

Isla was launched in September 2020, as the event industry response to the climate crisis. It launched with 12 founding members and has since grown to over 75, with a mix of brands, agencies, venues and event suppliers.

“Our objective is to clarify while being action-focused and practical. proseed will be delivered across the industry, focusing on being: Clear - It explains very clearly why issues like food waste and energy management are important and what you can do to tackle them. Action-focused - It provides easy to follow checklists for these areas so you can take action straight away. Practical - For organisations that want to take it a step further, for a small cost it provides template sustainability policies and action plans for each area, which can be amended for any event.”

Abdelnoor added that isla’s members and the wider industry had been persistent in their requests for a way to benchmark sustainability performance. “Tracking and comparing progress is crucial to making improvements. proseed provides that as an easy-to-use resource and is being developed to include a scoring system which will provide transparency and accountability across a full event life cycle.”

Smyle founder and executive director, Rick Stainton said: “At Smyle we have been a leader in advocating sustainable events for many years and collaboration is key to long term success. I’m proud to be a founding member of isla and our team have been heavily involved in the working group for proseed.

“It sits well alongside Smyle’s approach to measurement and reporting and is a clear example of what the industry needs on its journey towards net zero.”

The framework was launched a special seminar with the support of isla’s 72 strong membership, including Channel 4, Amplify, Brandfuel, Imagination and Church House Westminster.

The framework can be found at and all information and guidance is available free to the industry.

Holly Patrick
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Holly Patrick
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A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.

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