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INVNT Group appoints Claudia Stephenson as MD for EMEA

The global live brand storytelling agency, INVNT Group has announced the appointment of Claudia Stephenson as the new managing director for the EMEA region.

In her new role, Stephenson has been tasked with identifying growth opportunities across the portfolio throughout EMEA and building out and leading a team who will partner with clients to ensure consistency of BrandStory across all its platforms and audiences.

Commenting on her appointment, Stephenson said: “I am thrilled to be joining during such an exciting growth phase. While Covid-19 is proving a challenge for the marketing – particularly experience marketing – sector, the need for brands to engage their audiences remains as important as ever.

“The success INVNT, and now INVNT Group has had over the last six months is evidence of this and solidifies both its market leadership position and ongoing ability to challenge clients’ briefs to deliver the most innovative, results-driven solutions.”

INVNT CEO, Kristina McCoobery added: “Thanks to our teams’ ability to seamlessly shift their approach in response to Covid-19, we’ve experienced unprecedented growth with new and existing clients, and as such identified the need for an experienced leader to head up our EMEA business.”

Stephenson has more than two decades of marketing experience in sectors including tech, gaming, HR and healthcare and is familiar with launching campaigns in emerging regions.

“I look forward to working with our local and global teams across the GROUP to develop bespoke solutions for clients that push creative boundaries, connect them to their customers, and ultimately ladder up to the one meaningful, consistent, well-articulated BrandStory, especially whilst we navigate through – and out of – the pandemic,” added Stephenson.

INVNT Group was established in 2020. Headed up by president and CEO, Scott Cullather, INVNT Group represents a growing portfolio of disciplines. The group consists of brand strategy firm, FOLK HERO; creative-led culture consultancy, MEANING; branded content and digital marketing studio, HEVĒ, and the global live brand storytelling agency, INVNT.