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Invest in latest technology, agents tell venues at mia’s Connect Agent Day

Venues need to invest in the latest technology was one of the key points laid out by a panel of agents at a ‘Think-in Talk-in’ session during mia’s Connect Agent Day.

In an open and frank discussion, event agents and delegates debated the most pressing issues affecting the sector.

Efficiency and fast response times were also highlighted as a high priority. Venues who cannot meet a brief exactly were encouraged to come up with strong alternative solutions. Thinking out of the box was also encouraged, as in suggesting ideas that might help enhance the event.

Sustainability was also on the agenda, with talk of how single-use plastics impacts the environment, and how AI technology may have an effect on the meetings and events market.

“As the mia is keen to help our members strengthen and grow their businesses through tangible initiatives, we were delighted with the success of the latest Connect Agent Day,” Jane Longhurst, mia chief executive said.

“We know from our interactive badges supplied by Blendology, this event created over 2,727 connections – more than any other previous mia event.”

Martin Stephens, director of Off Limits, said: “The Connect Agent Day never fails – excellent content.”

During the day, delegates took part in a team-building challenge led by The Events Company, which saw eight teams roaming the streets of Harrogate in an interactive treasure hunt.

Participants competed to discover and complete hidden challenges from instructions at various locations, in the race for first place.

More than 100 delegates were at the event held at The Majestic Hotel, Harrogate. These included Conferences UK, Venues and Events International, Hotel and Travel Solutions, Pineapple Events, Inntel, Off Limits, CBA Events, Hospitality Guaranteed, Successful Events, Right Angle Events, Mason Events, Calder Conferences, The Events Company and Bien Venue.

The mia’s Connect Agent event will return in November with a Connect Agent Dinner taking place at 116 Pall Mall. To book tickets and find out more, click here.