Menu

IMEX reveals imagination as key theme for shows

The IMEX Group is championing the power of imagination as its Talking Point for 2019.

IMEX CEO Carina Bauer said that the theme had been chosen in response to the growth of digitalisation, which had led to a greater demand for human and emotional connections to be fostered. She added that for the meetings industry this means that there is a huge opportunity in the new digital world to help people develop those connections.

Bauer said: “Imagination is the glue that holds our events together – sparking creativity throughout the planning process in order to attract attendees time and time again.”

“We’re celebrating and encouraging one of the core aspects of our humanity – imagination – urging everyone in the global meetings and events industry to get creative, exercise more curiosity and challenge assumptions in light of the period of change we’re currently living in.”

The annual Talking Point – imagination – will be brought to life across both IMEX shows as well as through core activities throughout the year. This includes a partnership with EventMB.com, which will research and produce an industry white paper to showcase some of the world’s most imaginative events and design concepts. This research will be launched at IMEX America.

The IMEX team is focusing on three core aspects of imagination for its 2019 Talking Point: transformation and collaboration; diversity and inclusion; and sustainability.

Bauer added: “Our annual Talking Point shines a spotlight on an emerging or important trend – one that’s making waves around the world and in our industry. By exploring various facets of imagination, we hope to open up ways for everyone in the global meetings and events industry to become more creative and to make a more positive impact whenever they can.

“We’re in contact with our partners, visitors and exhibitors, asking them to share stories that tie in with our three pillars of imagination. As well as developing research, partnerships and education around our Talking Point, we’re already planning to re-imagine last year’s ‘Legacy Wall’, turning it into a uniquely imaginative new show experience…so watch this space!”

IMEX in Frankfurt 2019 takes place at Messe Frankfurt from 21-23 May 2019. IMEX America 2019, America’s worldwide exhibition for incentive travel, meetings & events, will be held in September this year – taking place 10-12 September 2019 at the Sands Expo and Convention Center in Las Vegas.