IMEX group to launch PlanetIMEX, a ‘destination in its own right’

IMEX Group has announced it will be launching PlanetIMEX, a virtual experience featuring 3D, interactive islands on Wednesday 6 May.

PlanetIMEX will provide visitors with unlimited, free access to a variety of content and activities on three islands. These include a beach-themed Community Island, a forest-inspired Education Island and a Networking Island characterised by canyons, mountains and valleys.

“We decided early on that we wanted to gift something back to the industry we love while continuing our commitment to providing high-quality education, business and networking value,” IMEX Group CEO, Carina Bauer said.

“Rather than switch to a one-off online event, in true IMEX fashion, we opted for innovation through transformation. Instinctively we looked to our Nature Talking Point for inspiration.”

The project is being sponsored and delivered by meetings technology provider, Cvent. “All of us at Cvent are incredibly proud to be partnering with IMEX to help them bring this extraordinary online experience to life,” CMO of Cvent, Patrick Smith, said.

Smith acknowledged that nothing can beat face-to-face events, but said it’s important to make the best of this current situation, and  that “to be able to help IMEX deliver their great content to their global audience in an interactive, compelling way is really exciting.”

PlanetIMEX is scheduled to go live on 6 May when both Community Island and Education Island open to industry visitors. Education programming will begin on EduMonday 11 May with a day of education and interactive content, starting with a keynote by Guy Bigwood, managing director of the Global Destination Sustainability Index.

Tuesday 12 May will be IMEX Community Day, with content delivered by a range of IMEX’s association and other partners. It will also include the IMEX-MPI Future Leaders Forum.

On Thursday 14 May IMEX Introductions will encourage industry buyers and suppliers to explore potential new business relationships and spark up one-to-one conversations.

The following week on Monday 18 May, PlanetIMEX will provide specialist content aimed at specific buyer communities, including a new interpretation of Exclusively Corporate, the Agency Directors Forum and Association Focus.

Over time the IMEX Group plans to expand the content, programmes and engagement opportunities on PlanetIMEX. Access is free although registration is required for both educational content and IMEX Introductions.

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