IMEX Frankfurt 2021, which was due to be held at Messe Frankfurt from 25 – 27 May, has been cancelled.
The ongoing coronavirus pandemic has rendered organisers of the international event unsure of whether they can deliver a “strong and successful event in May.”
This latest news follows the cancellations of both IMEX Frankfurt 2020 and IMEX America 2020, which were also unable to go ahead due to COVID-19.
“We know the timing of our announcement comes as a blow so early in 2021. More than anything, and like you, we’re eager to deliver some good news and mark a fresh start,” said IMEX Group chairman Ray Bloom and IMEX Group CEO Carina Bauer, in a statement.
“When we were compelled to cancel IMEX in Frankfurt and IMEX America last year we hoped 2021 would see the early recovery of the industry and the IMEX shows. We still believe wholeheartedly that a resurgence will come, but sadly we do not believe it will happen in time for us to deliver a strong and successful event in May.
“IMEX in Frankfurt is a hugely global event – our exhibitors and buyers represent 150+ countries – and we are, therefore, reliant on international travel routes being open in the coming weeks to allow our buyers and exhibitors from across the world to confirm their participation.”
However, both Bloom and Bauer remain positive about the future.
“The vaccine roll-out and improvements in rapid testing programmes give us great confidence for the prospects of our industry and of travel in general. We are very confident that we’ll be able to deliver a successful IMEX America in Las Vegas from 9-11 November; as well as the 20th-anniversary edition of IMEX in Frankfurt in 2022 (26-28 April). The IMEX Team is already working hard with our partners in both locations to create and deliver successful shows that will drive the future growth and prosperity of our industry.
“In the meantime, we remain committed to value creation. We’ll be working with industry partners on digital activations and experiences that deliver on our mission of uniting and advancing the business events industry – doing everything we can to educate, innovate and help you to make powerful connections with the right people.
“We remain at the service of the industry and cannot wait to see all our industry friends again in person. When we do deliver another IMEX show – you can count on it being one worth waiting for.”
A desire to travel led Holly Patrick to the business meetings and events world and she’s never looked back. Holly takes a particular interest in event sustainability and creating a diverse and inclusive industry. When she’s not working, she can be found rolling skating along Brighton seafront listening to an eclectic playlist, featuring the likes of Patti Smith, Sean Paul, and Arooj Aftab.