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Ickenham Travel Group’s events division relaunched as Zen

Ickenham Travel Group has rebranded its meetings and events division and expanded the team to cater for increased demand.

Based in Berkshire, Zen is a full service agency offering everything from venue finding and event and meeting management to event marketing and incentives.

Mandy Warwick has joined Zen as senior director to head up the team. Warwick joins from Globe and brings 18 years of experience. Also new to the team is senior event manager Kirsty Tod, who has previously worked with Warwick, and they are supported by a seven strong team of experienced senior event managers. With further expansion planned, the team is set to grow in the coming months.

Andrew Perolls, executive director of Ickenham Travel Group, said: “Demand for the services provided by our meetings and events division has grown substantially since it was set up four years ago. So now is the time for us to launch Zen as a stand-alone brand and strengthen the team to add more expertise.

“One of the key reasons we have been winning new clients is our ability to deploy our reporting technology to consolidate total travel spend, including meeting and events.”

Technology is a key feature of the Zen service. Mirroring the popularity of online booking for travel, Zen is launching self-book technology to provide a one stop shop for venue finding and instant booking of meetings through live availability.

Zen is also incorporating Business Travel Direct’s technology to enhance delegate management and travel security. This includes comprehensive duty of care software which will identify and manage communication if there is a travel emergency either en route or at the event destination. Additionally, the traveller experience is enhanced with personalised messages with helpful instructions and hints before, during and after the trip.

Zen is licensed and bonded by IATA, ATOL and ABTA.

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