ICE teams up with ‘Good Business Festival’ in sustainability drive

The In-house Corporate Events (ICE) community has announced it will be taking part in the Liverpool-based Good Business Festival later this year.

Now in its second year, the event, which is scheduled for 5-9 October 2020, is fronted by designer Wayne Hemingway of Hemingway Designs and seeks to bolster the discussion around changing attitudes in global business towards more sustainable practices.

ICE is keen to be part of the conversation and will represent the corporate events sector as the voice of many businesses.

“As we come out of the present situation, a lot of corporate event organisers are looking at the tone and culture of their events,” Anita Howard, founder and CEO of ICE told M&IT. “What does it say about them, their businesses and their brands, and how should this be reflected in the event’s delivery.

“This spans far wider than just an environmental approach, it’s about how we relate to each other, our kindness and ‘goodness’. Sustainability specifically will continue to be a key driver in the corporate world, not least as part of organisers’ drive to convince businesses of the value of events in spreading these positive messages.

“At ICE we’re predicting that the global sustainability movement will once again jump a gear on the other side of this crisis and is set to dominate the corporate agenda for at least another 12 months.”

Last month ICE announced a series of initiatives to explore what the events industry could look like post-COVID-19. Its alignment with the Good Business Festival is one of a number of activities to come that will look to answer this question.

The Good Business Festival was initially launched by Steve Rotheram, Metro Mayor of the Liverpool City Region along with Claire McColgan, director of Culture Liverpool and Hemingway Design, the design company headed by Wayne Hemingway MBE.

The event line up is scheduled to be released in full later this year. You can find more information about the event here.