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IBTM World reports strong sales ahead of in-person return

IBTM World Barcelona, which will take place in-person between 30 November – 2 December at Fira Barcelona, is reporting robust exhibitor sales two months ahead of the event.

Exhibitors include Dubai Tourism, Atout France, Germany Convention Bureau, Rwanda Convention Bureau, Meet in Ireland, Istanbul Convention Bureau, Cyprus Convention Bureau, Hungarian Convention Bureau, Norway Convention Bureau, who are attending with 18 partners, Croatia Convention Bureau, Lithuania, Turespana Convention Bureau (Spain), Czech Republic Convention Bureau, Hilton, Titanic Hotels, Hyatt, Basquetour and GL Events. Sardinia will attend IBTM World for the first time and joining the Tech pavilion will be Z-Factor from Poland, who provide software solutions for many of the leading hotel groups

David Thompson, event director, said: “Our fantastic exhibitor sales demonstrate that there is a real appetite to return to events. People clearly want to meet up face-to-face again as soon as possible and get back to business, and we’re delighted that many exhibitors are returning with larger stands than previously, and some with additional stand partners.

“We have put robust safety measures in place for IBTM World Barcelona, and we are looking forward to meeting up with many of our industry friends and colleagues at the show.”

Exhibitors can take advantage of Reed Exhibition’s in-house stand design and build team, SmartSpace, to help them create a stand which adheres to the latest health and safety and physical distancing guidelines. SmartSpace works collaboratively with clients to deliver stand solutions that aim to drive a high return on investment and audience engagement.

Ross Curran, head of SmartSpace said: “The pandemic has resulted in challenges with finding stand builders with availability, so SmartSpace is a great way to get around this. We have been preparing for re-opening with Covid guidelines in place, and all our stands are Covid compliant. We have a team of talented designers on hand, and we can advise exhibitors every step of the way to ensure that their stands are engaging, sustainable, and safe, and ready for them when they arrive on site.”

Under the theme of ‘New Business, New Tech, New World’, IBTM World Barcelona will focus on quality one-to-one business meetings, inspiring educational content and rewarding networking opportunities to help attendees re-connect and thrive in the next chapter in meetings and events.

For more information and to register for the event, please click here.

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