IBTM World pre-arranged meeting numbers up 6 per cent

IBTM World has broken its record for pre-arranged meetings at the first stage of its appointment matching process, with meeting numbers up 6 per cent up on last year’s total at this stage. There has also been an increase year-on-year in the average number of appointments per exhibitor.

The latest figures show that 50 per cent of hosted buyers so far confirmed are new to the IBTM portfolio and 61 per cent are new to IBTM World.

David Thompson, exhibition director, said: “We’re delighted to announce such strong results at this stage of the event preparation. All indicators are that we’re going to have another record-breaking event in terms of the number of high-quality opportunities for our customers to do business. It’s also a huge boost for our team as we enter the final stages of preparation for the event.

“We continue to work hard to secure the highest calibre buyers for IBTM World, and to bring new buyers to the event to give our exhibitors a wealth of potential new business opportunities. We’re committed to building on the success of previous years to deliver more, even better quality meetings for our customers.”

So far buyers representing 77 countries have been confirmed, with delegates from businesses including: Google, Adobe, ICBC Bank, La Caja Seguras, BBVA France, Dell, Whirlpool, BMW, European Society of Cardiology and International Association for Enterprise Information Security.

This year IBTM World has also launched an Elite Corporate Buyers programme, which will bring senior event planners from a FTSE 500 or equivalent company to the event. Created in association with American Express Meeting & Events, supported by Event Marketing Association and sponsored by London & Partners and Hilton, the Elite Corporate Programme includes four sessions addressing some of the key challenges facing senior corporate event organisers.

Created in partnership with the Association of Association Executives (AAE), the Association Programme returns this year and includes eight topical sessions addressing some of the key challenges facing association event organisers. The afternoon concludes with Associations Connect, a peer-to-peer networking event, in association with ICCA.

The event’s new IBTM Accelerate zone, designed to attract and nurture entrepreneurial talent, will incorporate exhibitors and education sessions and aims to give delegates the opportunity to learn from successful industry entrepreneurs and share ideas with their peers.

IBTM World 2019 takes place on 19–21 November in Barcelona.