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IBTM World breaks pre-arranged appointments record for 2018 edition

IBTM World has broken its previous record for pre-arranged meetings with 77,651 business meetings booked ahead of this year’s event – 5 per cent up on last year’s total.

There has also been a 9 per cent increase year-on-year in the average number of appointments per exhibitor, up from 25.1 to 27.4 for 2018.

More than half – 54 per cent of hosted buyers are participating in the hosted buyer programme for the first time this year, up 20 per cent on 2017. One in five are corporate buyers, 52 per cent of whom are new to the IBTM portfolio.

David Thompson, exhibition director, said: “We’re absolutely thrilled to announce such strong results for our customers. Not only does it point to this year’s event being another highly successful opportunity for exhibitors in terms of the volume of quality opportunities to do business with completely new contacts, but it’s also a real boost for our team who continue to work incredibly hard as we enter the final stages of preparation for next week’s event.”

Buyers will be present from organisations including Moet Hennessy, Netflix, Bayer US, Diageo, Salesforce, Hewlett Packard, Amway, Toyota, Delta Air Lines – Worldwide Meetings and Events, Motorola, Peugeot Sport, MIA Comunicacion (WALMART), Inter IKEA, InfoWatch, PricewaterhouseCoopers, Procter & Gamble, Siemens Ltd. and SONY.

IBTM has also announced that as well as a portfolio of returning brands, this year a selection of first-time exhibitors will be at the Barcelona event, including Tourism Promotion Board Philippines, Tourism New Zealand, Beijing Municipal Commission of Tourism, SIXT GmbH & Co., Global Passenger Network, Barbados Tourism Marketing Inc. and Rosewood Hong Kong.

In 2017 IBTM World welcomed almost 3,000 exhibiting companies from more than 150 countries, 3,463 buyers and thousands of visitors for a packed schedule of meetings, networking and educational sessions. More than 74,000 pre-scheduled meetings between exhibitors and buyers were arranged over the three days.

IBTM World 2018 takes place from 27 – 29 November at Fira Barcelona.