IBTM Americas postponed and replaced by virtual events
IBTM Americas 2020 has been postponed as a result of the ongoing effects of the Covid-19 outbreak.
The show, scheduled to take place in Mexico City on August 26 and 27, will now be replaced with a series of virtual events throughout the rest of the year through to 2021.
Reed Exhibitions Mexico, organiser of the event, announced that it had taken the decision due to the Covid-19-related international travel restrictions, among other factors, that would significantly affect the quality of the event.
Show director David Hidalgo said: “We are in an unprecedented situation that has affected of the entirety of our industry. However, our purpose of connecting and inspiring our industry remains alive and stronger than ever, so to face our common challenges together we are going to transform the way we engage our community. IBTM Americas is evolving to a 2.0 version that offers the opportunity to continue delivering our mission through an always-on 365-day platform to do business, to network and to learn from each other.”
The show had already shifted dates from May to August due to Covid-19. Hidalgo added that this different version of IBTM Americas will be a mix of online and offline marketing actions and sales opportunities, to deliver a virtual and face to face experience focused on the meetings and events industry. More information will be available in the coming days.
“On behalf of Reed Exhibitions, I would like to express my gratitude to all our exhibitors, partners, attendees, suppliers, media, and staff for their support,” added Hidalgo. “IBTM Americas will continue to be the industry meeting point to consolidate and strengthen our business and personal relationships and we look forward both to this year’s virtual event, and to meeting in person again at our next annual event in Mexico City.”
IBTM Americas is planning to hold its next face to face edition on May 19 and 20, 2021. For further information, visit: https://www.ibtmamericas.com/
Published Date: 05/06/2020