How you can get involved in Global Exhibitions Day #GED2020

Coordinated by The Global Association of the Exhibition Industry (UFI), Global Exhibitions Day (GED) aims to recognise the integral role exhibitions play in strengthening economies and building cross-border relationships.

This year’s GED is particularly significant as the exhibition, meetings and events sector has become unrecognisable as a consequence of the COVID-19 pandemic.

“As the world readies itself to recover economically from the COVID-19 pandemic, market places and meeting places are key,” Kai Hattendorf, CEO of UFI said.

With an estimated global reach of 5.3m meetings professionals across 109 countries/regions, UFI understands the event to be the largest and most important day of advocacy and awareness of the global exhibition industry to date.

From Afghanistan to Zimbabwe, the exhibition industry is coming together through videos, webcast, pictures, media, social campaigns, government endorsements, and more, in a coordinated effort to focus on the critical role exhibitions play in getting business and economies back on track.

“These platforms are celebrated each year on Global Exhibitions Day. We are delighted to see the significant resonance of the message, inside and outside the industry, that we have a critical role to play in reconnecting and rebuilding communities and economies,” Hattendorf added.

If you want to get involved in this year’s Global Exhibitions Day, here are some suggestions of how to via UFI’s toolkit:

  • Share and engage with #GED2020 on social media
  • Share photos of you and your colleagues with the GED logo
  • Share stories from your exhibition, a lunch of a product, a notable person who attended your show, a quote from an exhibitor, some great ROI stat
  • Create your own “voices of the exhibition industry” card and share your thoughts on the future of the industry (via this template)
  • Ask your government officials for endorsement and recognition of the exhibition industry
  • Come up with your own idea and celebrate your day how you want