How clean is your venue? HBAA spearheads hygiene standard

The HBAA is spearheading an industry hygiene and cleanliness accreditation standard to champion accommodation providers and venues, as it bids to boost customer confidence amid the Covid-19 recovery.

The booking agents association is collaborating with Quality in Tourism to promote its ‘Safe, Clean and Legal’ accreditation as a recognised industry standard of hygiene and cleanliness for venues and hotels, including Covid-19 protocols. The aim is to drive customer confidence among delegates, guests, agencies, staff and employers.

Juliet Price, consultant executive director of the HBAA, said: “HBAA identified the urgent need to have such a uniformed and united standard across our sector. We are spearheading this standard enabling customers to feel assured that the accommodation and venues they’re using are compliant with the latest government guidance and agreed protocols. Working with such an accreditation from a recognised authority like QT drives confidence from its rigorous application and inspection process. It is an important initiative which we can all get behind.

“Whilst we continue to see more hotel chains and venues present their own cleaning standards, which we welcome, we do need to drive consistency on a level playing field. This initiative is to create a unified approach that is recognised, certified and assured, regardless of which association they belong to, or who their customers are. We have actively engaged with many associations and requested that everyone gets behind this, for the good of our industry.”

“With our industry potentially being one of the last to recover, we need to ensure we are increasing customer confidence continuously in our approaches and practices.”

HBAA partner Venue Directory has committed to listing the accreditation within, while Edge Venues has also confirmed that it will display the accreditation within its platform.

Juliet Price added: “This is vital for our members to demonstrate that are mindful of their duty of care. This initiative forms part of the #HBAAfuturefit and 6+-step recovery plan, which will soon be unveiled. HBAA is committed to supporting the reopening of our industry and to these steps to aid recovery and create customer confidence in our sector, whilst showcasing that when the UK Government allows us to, our industry is absolutely open for business and safely.”