Gray Dawes Group launches new corporate identity

Business travel specialist, Gray Dawes Group, has unveiled a new corporate identity, Gray Dawes Travel, with the aim of better communicating the organisation’s expanding offering.

Gray Dawes has expanded into three different areas of hospitality, which now include Gray Dawes Travel, managing business travel, alongside Gray Dawes Events, which manages corporate events, incentive travel, conference, venue finding and group travel; and Gray Dawes Holidays, which caters to leisure travellers.

Suzanne Horner, CEO of Gray Dawes Group, said: “This is far more than just a visual brand refresh. We have been focussing on this project for nearly a full year, delving deeply into what it is we do as a business, why we do it and how we can continue to add significant value to our clients.”

“We have grown significantly over the past four years both organically and through acquisition and the time was certainly right to reassess our business proposition and identity. It was also important to our clients and us that we present a unified offering, bringing together all the different brands that make up the Gray Dawes Group into one, united organisation. We want to continue to stand out in an evolving yet crowded marketplace.”

As part of this announcement, Gray Dawes Group has confirmed that it will be retiring the Cambridge Business Travel, ctm Travel Management and INC. Travel Group names. Each of these businesses will now operate under the Gray Dawes Travel brand.

John Cooper, marketing director at Square1, which is a Gray Dawes Group-owned, in-house marketing agency, who led the year-long project, said: “I am delighted to launch the refreshed corporate identity to the world.

“We sought a wide range of feedback from our employees, clients and suppliers alike to really hone Gray Dawes Group’s brand DNA.”

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