George P. Johnson launches Christmas mental health campaign Opening Doors Opening Minds
Brand experience agency George P. Johnson (GPJ) has partnered with Mental Fight Club’s -Dragon Café this Christmas to raise the importance of mental health awareness with the launch of Opening Doors, Opening Minds community campaign.
The campaign invites businesses across Bankside to show their support for those affected by mental health issues by placing a unique Christmas wreath on their doors, either physically or virtually. By doing so, they aim to raise local awareness, channelling welcoming attitudes and actions toward mental health.
Nora Maddock, managing director of Mental Fight Club, said: “We’re delighted to be working with GPJ on the Opening Doors, Opening Minds campaign. We haven’t been part of a campaign like this before and we wouldn’t have been able to do this without GPJ’s expertise, creativity and enthusiasm.
“We rely on the support of a large number of wonderful volunteers to run the Dragon Café and this year we’re open on Christmas Eve and New Year’s Eve.
“It can be challenging to keep everything going throughout December and having the GPJ team in every Monday is a huge help. Our Patrons loved making the wreaths at the workshop and we hope everyone enjoys them as much as we did making them!”
Jason Megson, managing director, GPJ UK said: “Over the past 12 months we’ve really felt at home in Bankside and want to ensure the agency plays an active role in the local community.
“We are in awe of the powerful and progressive way that Mental Fight Club and the Dragon Café are working with people with mental health issues and wanted to show our support for an issue that touches us all in some way.
“Our team are excited about working at the Café throughout December and we look forward to other local businesses showing support by opening their minds and their doors this Christmas.”
Published Date: 30/11/2018