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First day of IMEX America 2019 proves a roaring success

The first day of Imex America in Las Vegas, running between 10 – 12 September, saw plenty of successful meetings and welcomed an improvisation group to the mainstage for the first of the MPI daily keynote events.

Christoph Tessmar, director of the Barcelona Convention Bureau said: “Our first appointment of the day ended with a confirmed congress into the second biggest venue in our city.

“Together with the Barcelona International Convention Centre we’re set to welcome 1,500 people in 2021 – it’s an annual congress and this will be their first time in the city. We couldn’t be more thrilled – what a great start to the show.”

Mark Spivey from Maritim Hotel also reported success from his meetings on the first day. “We’re now negotiating a two-year contract for a total of 2,400 room nights in one of our Berlin properties – this is the result of our first appointment of the day,” he said.

Alongside a day of appointments, enquires and bookings, attendees at IMEX America got to watch improvisation troupe ‘Four Day Weekend’, deliver an MPI daily keynote about developing a positive mindset based on “Yes, and…” – an improvisation concept that requires people to build on the suggestions of others.

Steven Detrick from event agency Cornerstone said: “What an imaginative bunch. I can really see their philosophy coming into play when I’m preparing my sales presentations and working with my team.”

Attendees also got to experience talks, seminars and workshops in the Inspiration Hub, an informal space used to discuss key trends in the industry.

In particular, the “Five trends shaping the future of business events” proved popular and due to demand, will be repeated later on in the show.

In another Inspiration Hub session, Dr Mara Catherine Harvey from UBS Switzerland discussed the financial barriers to economic gender equality.

Event attendee numbers, including exhibitors, are expected to exceed 13,000 people this year, with more than 70,000 appointments being held across the event.