Eventprofs pay tribute to marketing leader Jayson Weston

Figures from the festival, marketing and experiential sectors have paid tribute to Jayson Weston, who has died suddenly and unexpectedly aged 51.

Weston worked at Whirlpool Corporation for more than 22 years, latterly as brand experience, customer & digital activation & in-store director and was responsible for managing all commercial and marketing customer activations.

During this time, Weston delivered a series of firsts for the organisation including negotiating and activating sponsorship of Arsenal, PSG and AC Milan as well as activating the Hotpoint and Jamie Oliver brand campaign, ‘Fresh Thinking For Forgotten Food’.

Ian Moverley, communications director for Whirlpool, said: “Having worked side by side with Jace for more than 20 years what always struck everyone was not only his dedication and attention to detail but also a passion to think differently, embracing technology and alternative ideas to improve the business and a customer’s experience.

“Personally I will forever be grateful for his warmth, friendship and kindness where he would always go out of his way to help you. Everyone at Whirlpool was devastated to hear of his passing and will miss him greatly. I miss a true friend and feel blessed to have been able to spend so much time with him over the years. Our hearts go out to his family for the loss of a truly inspirational and unique man”.

Gordon Tannock, head of partner services, Arsenal Football Club added: “I first met Jayson in 2011 when he was the main client on our partnership with Indesit. He was much more than a client and ‘Big Jace’ became a great friend of mine over the years and I was devastated to hear the terrible news of his sad passing. On behalf of everyone at Arsenal Football Club, we send our sincere condolences to his family, who he was so devoted to. He will never be forgotten.”

A staunch believer in the power of live marketing, Weston was a regular presence at industry events, either as a speaker or an awards judge.

Will Mould, co-founder of brand experience agency XYZ, said: “We were devastated to hear of Jayson’s untimely death. I first came across Jayson when he was hosting the Campaign Experience Awards judging panel. His sharp wit coupled with warm manner was immediately noticeable and engaging. Jayson went on to become initially a client and then seamlessly and almost inevitably a friend. In both work and friendship he was fiercely loyal and supportive. He never asked for anything in return, that was just his moral compass and modus operandi. He leaves behind a huge hole in so many lives but also loads of fond memories and a lasting legacy that nice guys can succeed. RIP Jace.”

As a creator of live experiences, Weston’s live activations provided popular draws at festivals including Camp Bestival, V Festival and the UK CEO CookOff.

DJ and Bestival and Camp Bestival co-founder Rob da Bank said: “Jayson was larger than life for the whole time we worked together – always smiling and positive and brimming with ideas of how to get us working better together…he also knew how to have fun, a lot of fun and was extremely generous to boot. The whole Bestival and Camp Bestival crew will miss him.”

A tribute set was played in his memory at this year’s Isle of Wight festival.

Most recently, Weston was director of B2B marketing at Orderpay where co-founder Richard Carter described his vast network and visionary approach to the hospitality sector.

Carter said: “I was so grateful for the opportunity to share some time with Jace in sharing his vision of the future of the hospitality sector. He was passionate about how we could transform the collective ordering and payment process with innovative features to invite and coordinate social gatherings though to personalised menus and suggestions based upon machine learning. It was clear that with Jace’s vast network we would have had a productive and fun time. He made such a lasting impression and his vision will certainly live on. Our thoughts go out to his family and friends at this very sad time.”

Prior to that he was the inaugural product owner at Greene King. Candice Lott, digital experience and channel director said: “His contribution to our digital products will drive the business for years to come and for that we are grateful. There was no doubt that Jace was bright, but it was his character and personality that made him such a loveable member of the team and a friend to colleagues and partners alike. He cared passionately about people and building relationships which made the pub sector the perfect place for him. We loved having him and always hoped he would come back at the right time. We were all genuinely gutted to hear of his sudden passing and our thoughts are with his family. He will live on in our hearts and our digital products.”

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