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EventLAB unveils Buyer Intent Programme to ‘maximise ROI’

For its flagship event, EventLAB revealed the Buyer Intent Programme which takes place at the Business Design Centre, London between 14-15 October.

The two-day programme, picked by Hire Space, offers bespoke consultations for event buyers with EventLAB experts. Those who have an average annual spend of more than £750,000 will be matched with business meetings on the event floor who can deliver their requirements.

“Based on customer feedback, the new buyer programme will help us deliver more targeted business opportunities for our customers and in doing so, maximising their ROI of attending,” Felicity Cator, Head of EventLAB said.

“We also have ambitious plans to deliver valuable networking opportunities, as well as our carefully curated education content to ensure the event serves not only as a great backdrop against which to do business, but also to inspire with the thought-provoking expert presentations and engaging sessions on offer.”

Brands already confirmed to attend include BCD Travel, Capita, Investec, PricewaterhouseCoopers (PwC), Amazon, British Airways and Bloomberg.

“We prefer quality over quantity, and EventLAB provided just that,” said a spokesperson from the National Gallery, a previous exhibitor. “The event also allowed both suppliers and buyers the time to network and really understand each other’s needs.”

According to EventLAB, these companies are looking to host meetings, events, conferences and incentives in the UK, 90 per cent specifically in London, outside the capital (63 per cent), as well as internationally (39 per cent).

The programme is themed around some of the industry’s most debated topics, including audience engagement; innovation and technology; current affairs and regulations; leadership and professional development.

The trade show has an audience of more than 1,000 delegates, with a 25 per cent increase on last year. Exhibitors who have confirmed include The Hurlingham Club, The Brewery, Royal Museums Greenwich and the Edwardian Hotels.

The July Early Bird Offer including free entry (for events organisers), a free CPD Workshop, and 25 per off any additional CPD workshops or masterclasses. Register here.