Event Marketing Association hosts Getting Back to Live panel

The Event Marketing Association (EMA) is to host a panel discussion on how the industry can safely return to hosting live events.

The Getting Back to Live discussion takes place on Thursday 2 July at 8.30am. It will feature a panel discussion based around a series of draft guidelines that the EMA has put together to assist its members in coming back to live events.

EMA chair Richard Waddington said: “This is a follow up on the EMA Back to Live Guidelines which were shared on 23 June.

“We will be presenting and discussing key points from our guidelines with cross industry representatives. This webinar is open to all members and industry guests.

“The documents are drafts and constantly evolving, they are also intended as guidelines and thought provokers. Each member corporation is responsible for putting their own procedure and protocols in place. Members have been working collaboratively to help fast-track their individual adaptations.”

The project leads on the guidelines were Anna Fox of Liberty Global, Christopher McCarthy of Rathbones and Mark Gill of Goldman Sachs. They will be on the panel to discuss the recommendations with senior representation from Hyatt, the HBAA and etc venues.

Waddington added: “The most important document, I believe, is the prework planning document – as this is what will ask the questions of the business about being ready or having the desire to return to live.”

He added that the documents will be updated after the call and then made publicly available.

Anyone wishing to view the panel discussion can do so by registering here.

The EMA is the only UK association exclusively for corporate in-house event professionals. The association was founded in 2013 as a not-for-profit, overseen by a committee of members and chaired by Waddington, an event professional with more than 30 years’ industry experience.

It has an online community of more than 450 members and organises monthly events, educational workshops, and represents the corporate planner through its seat on the Business Visits and Events Partnership. In May 2016 it launched EMA Scotland which currently has 60 members, with an ambition to create more regional clusters as the association grows.