Drp hosts Triumph global dealer conference at ExCeL London

Drp hosted more than 1,200 delegates at British motorcycle manufacturer Triumph’s global dealer conference at ExCeL London.

The objective of the conference was to communicate the ongoing future plans for the brand and future products. Drp helped to deliver all aspects of the event experience, from creative positioning through to full execution of production, delegate engagement, and logistics.

Drp digital also produced a digital mobile app for dealers to order a range of Triumph products which was heavily used throughout the conference.

Gareth Bright, global events manager said: “Our continued collaboration with drp has enabled us time and time again to deliver and execute a phenomenal global dealer conference for Triumph dealers across the globe.

“It was great to announce a range of new bikes and services set to commence in the new year, and to see the dealers elated, was great to see. We look forward to providing continued results with the team and working with drp in the near future.”

Nick Ruffles, account director at drp said: “This is one of the best global dealer conferences we have executed for Triumph. Our sole aim was to create an experiential and informative conference that was like no other. And from the continued positive feedback, the drp team have certainly achieved that.

“We have a fantastic working relationship with Gareth and the Triumph team, and we’re excited for the next event.”

On day two of the conference, head of insight and innovation at drp, Callum Gill hosted a session on the future of digital.

As an addition to the conference, Triumph also launched its new Scrambler 1200 motorcycle to dealers, celebrities, and members of the public who entered a competition to attend. 

Boxer Carl Froch, skateboarder Bob Burnquist and Triumph factory rider Ernie Vigil rode the bikes to the stage.